Best in Class – Technical SEO Audit
Taking the guesswork out of SEO with our Technical SEO Audit Service
Are you looking to help your site climb the search engines?
Do you need SEO audit services to understand what’s missing?
Want to understand why some competitors are always above you on Google?
Do you want an evidence based action plan to improve your website visibility?
Then benefit from our skilled technical SEO services and drive your web pages to the top of the search engine rankings.
Our technical SEO auditing services are trusted by
Property Lisbon
Real estate specialist
Anglia Ruskin University
Distance learning provider
Riso Gallo
Risotto rice brand
Ikon Images
Stock illustration supplier
Lawcris
Decorative panels supplier
What our customers are saying about our SEO audit service
“I chose to work with Maratopia because I was impressed by the knowledge of the team that visited our offices and the examples of work they’d carried out for other companies in our industry.
The planning workshops at the start of the project raised interesting questions, generated great ideas, and proved to be a solid foundation to build on.
We love the finished website and have been delighted with the increase in visitors and social interaction since it went live.
Additionally, developing an ongoing business relationship is important to me and it’s reassuring that I can rely on Maratopia to take care of any future updates to our website.“– Fiona Lazenby , Managing Director at HotHouse Partnerships
Fine-Tune Your SEO Performance
While our SEO services will put your brand on a level playing field with your competitors, our technical SEO audits will put you in a league of your own.
Your website will fuel your online presence and website performance, so an audit is the first firm step towards identifying and remedying structural and content problems which are hindering its performance.
To formulate the best way forward, you need to know the exact state of play with your site’s performance and current SEO – and our 60-point Technical Audit will tell you everything you need to know.
Ready to work with our technical SEO team and get a free SEO audit?
What’s included in a technical SEO audit service?
DESCRIBED AS “BEST IN THE INDUSTRY” by Property Lisbon
OUR COMPREHENSIVE TECHNICAL SEO SERVICES WHICH GIVE YOU THE TOOLS TO HELP YOUR SITE CLIMB THE SEARCH ENGINE RESULTS PAGES.
Our evidence-based approach sees your site undergo a 60-point test which identifies all barriers to the top rankings and creates a strategy that gets you there – consider it your blueprint to search engine success.
Our Technical SEO specialists have aeons of experience in the industry, and they’ll make sure the following elements are considered in your audit:
Competitive Search Space
01.
Find your current keyword rankings, as well as estimated clicks for each top ten SERPs position, and cost-per-click for paid search terms.
02.
Assess search volume, competition and click-through-rates (CTRs) for top keywords to establish prime targets.
03.
Find bid ranges for PPC marketing, as well as competition on keywords to establish where best to direct your efforts – PPC, SEO or both.
04.
05.
06.
Identify search terms outside of the top 10 keywords that can yield quick wins against competitors.
Get a short list of keyword opportunities from those that are bubbling high with search volume keywords to the terms that are not currently delivering for you.
07.
08.
Understand the organic keyword discovery of competitors, and potential traffic gains.
Google’s Core Web Vitals
09.
Site Speed
Find out how your site’s speed is performing on desktop and mobile devices, and how it compares to competitors.
10.
Check the size of all html components on a page, as excessive size will create a slow load speed.
11.
Poor or slow conversion of website code into screen pixels can reduce page speed, leading to penalties from Google.
12.
Competitor Content Analysis
Content Gap Analysis
13.
Is your content keyword rich without spamming or keyword stuffing? Google and other search engines will penalise your site for these practices.
14.
Our audit will check for thin content, as well as duplicate content and technical issues that inadvertently create duplicate pages.
15.
Is your blog credible, updated frequently, well-designed? Are active share icons present? Does the blog contain broken links and do internal links go to the right pages?
Ready for a technical SEO audit service?
GET A FREE TECHNICAL SEO AUDIT TODAY
SEO Hygiene
16.
17.
Many sites ignore heading structures. However, structured data markup gives pages logical structures and enables search engine spiders to better understand them.
18.
Make sure your language refs tell Google what language and market your site is designed to target.
19.
Reporting of large, slow-loading images which impact user experience and overall site speed can also impact your ranking factors.
20.
Does the site have a logical structure that is easy for both search engine spiders and humans.
21.
22.
Using alt tags helps describe your image to Google and will help your images – and pages – to be found in search engine results.
23.
Canonicalised content tells Google that similar content belongs with a mother page. This is essential to avoid facing Google penalties for duplicate content.
Competitor Backlink Profile
24.
Tests to see if there is a natural balance to inbound links – too many follow links may look suspiciously like a link farm has been used.
25.
Citations are vital for local search engine optimisation and should be consistent in their description of the business and locations. Many good, free listings go unclaimed whilst others may be toxic.
26.
This assesses the strength of your backlink profile vs that of your competitors, as well as the quality of your backlinks. Backlink strength directly influences the authority of your page and its rankings.
27.
28.
These assess low value links that could be damaging your profile, and may be a sign of sabotage by competitors.
29.
Find out how authoritative and trustworthy your domain is in its topic or niche. Having links from more relevant sites on relevant subjects is naturally better.
30.
This identifies potentially toxic backlinks that could be negatively impacting your search engine rankings.
31.
Assess the potential fingerprint of backlinks and link farms. Too many links from a low value site can be toxic.
32.
Ensure the rate of your backlink growth is improving the quality of your SEO by generating link equity.
33.
These types of links are considered good authorities by Google, and backlinks to these will impact positively on your rankings.
34.
MORE?
You bet! We have earned certified SEMRush agency status! However, we are not tied just to SEM Rush, we use some 20 + tools to test and cross check results, following our experienced noses and the emerging evidence to uncover yet deeper underlying issues.
Comprehensive Reporting
At the end of the technical SEO audit process, we’ll produce a comprehensive report which spells out our technical recommendations in straightforward terms, and arrange a call or meeting to chat about our findings and agree an attack plan to get your site back on track.
Then, with the blueprint in place to bolster your technical performance, you’re ready for unparalleled results.
Do I Really Need A Technical SEO Site Audit?
ABSOLUTELY!
The comprehensive technical SEO audit service from our experts will crawl every corner of your site, just as a search spider would, to identify the technical glitches that turn off visitors and stop you from grabbing great Google rankings – thus building a picture of your SEO performance so that you know what needs to be fixed.
Your site may be performing well, but there’s always room for improvement – Position One on the SERPs page receives more than thirty times the traffic of Position Ten, whilst your traffic can double with every two positions climbed across the SERPs. Page one is good, but you should aim for great – your SEO campaign should be targeting that number one spot to drive customers to your site and boost your sales. And a technical SEO audit will create a strategy that gets you there.
Competition for those vital Top 5 SERP spots is now hotter than ever, so your audit will identify exactly why your website traffic or conversions have dropped; transforming problems into opportunities that propel you back up the rankings and drive sales.
Download a sample report to see what you’ll get with our technical SEO audit service
Technical SEO FAQs
How can a technical SEO audit service benefit my business?
Technical SEO services will give you a clear evidenced plan as to where you need to make improvements to boost your website’s performance.
Tools such as Google Search Console can help you to monitor your site’s performance, but being able to diagnose and implement those necessary changes will boost your organic search performance.
Not only will working with technical SEO consultants give you a deeper insight into your areas of improvement, but our SEO professionals can help you take the next step in improving your online visibility and develop an SEO strategy that works.
What does a technical SEO agency do?
Technical SEO specialists carry out forensic SEO audits, benchmarking against competitors to deliver a forensically based strategic SEO plan for your business, to remove SEO barriers and replace your competitors at the top.
Can you also implement your SEO Recommendations?
Of course! Our technical SEO specialists can execute every aspect of the plan or work with your team to complement your own inhouse skill sets. There’s no cookie cutter plan, because all websites, all clients and all client teams are different and require bespoke SEO support.