Keyword Research Services
Are you unsure how to find relevant keywords for your content?
Do you want to find out which keywords your competitors are getting traffic on?
Do you need help implementing SEO keywords so you can drive qualified traffic?
With our Keyword services our SEO experts can help you develop a successful SEO strategy that improves your position in the search results.
Brands we’ve worked with
U2 Tuition
Online Tutoring
ARU
Online Distance Learning University
Oakwood Doors
Online Door Retailer
Property Lisbon
Property investments
The Walk In Bath Co
Mobility Bath Retailer
Orchard House Vets
Veterinary Group
Why you need SEO keyword research services
Keyword research is one one the most important aspects of a search engine optimization strategy. It is essential if you’re hoping to enhance the online visibility of your brand, attract targeted traffic, and ultimately achieve your business goals.
Effective keyword research will allow you to understand what your potential customers are searching for, and then tailor your content to match their intent.
Targeting the right keywords will not only bring valuable organic traffic to your site but also attracts visitors who are more likely to become converting customers.
What to expect from our keyword research agency
Site audit
Our keyword research process begins with us conducting an audit of your website to understand your current keyword usage and positions on the search engine results pages.
This will allow us to identify keywords that are currently working well for you, and any that you should be trying to target for.
Competitor analysis
Our team will analyse your competitors’ keywords and content strategies to identify opportunities and gaps in the market.
This will help in developing an understanding of the competitive landscape and allow us to find keywords that can give you a competitive edge.
Comprehensive keyword research
We will then conduct thorough research to identify keywords that are relevant to your industry.
This includes assessing the value of both short-tail and long-tail keywords, assessing keyword data such as search volume, competition level, and relevance to your target market.
What we’re looking for in our Keyword Research
In short opportunity, quick wins and long term strategy
Opportunity and quick wins can be derived from:
Which words have the best opportunity, for example are they transactional words? Have you got decent positions but just not getting traffic, such as positions 8-20? Is there strong competition for these words?
Often a dedicated rewrite of a page, targeting specific keywords, can make an almost immediate impact.
Long Term Strategy can be derived from:
Reviewing gaps between your site’s keywords and traffic and that of your competitors.
Understanding your long term goals has a direct input into your content strategy, that in turn may influence your sit structure and website content writing and upload processes
Content optimisation
With the results of this extensive keyword research, we’ll provide recommendations or make changes to your content in order to include and optimise these terms on your site.
We may suggest topics for new content or improvements that you can make to existing content based on keyword opportunities. However, if you need help putting your copy together, our SEO writers are on hand to help you craft compelling content.
Continual monitoring
The job is never done, why? Because competitors react and respond, SEO is constantly changing too, that’s why we’ll continually monitor and track the performance of the keywords that we’ve targeted and then make adjustments where needed.
What our clients say about our keyword research services
– April 2024
“We have worked with Maratopia for 5 years and have had a new website built, ongoing SEO, content creation and reporting and PPC services. I can say they are by far the best SEO company i have used in 20 years in business and are very easy to speak to and discuss ideas. They always go above beyond to help explain the technical side of SEO. The reason we chose them is the initial site audit was much better than the other 10 companies we shortlisted. Give them a try and you will be impressed.“
– Andrew Wilson
– March 2024
“I have used Maratopia for several years for SEO for my Yorkshire based Online Door Showroom. I now have over 7,000 ranking search terms with over 1,000 top 10. I have also used Maratopia for special projects and consultancy and to identify keyword opportunities. Maratopia has supplied my online door website with PPC and shopping feed services for a number of years now, others have been cheaper, but never as good Friendly and helpful staff.“
– Oakwood Doors & Spray Finishes Ltd
– March 2024
“We partnered with Maratopia for a range of digital services, including website design and maintenance, SEO and Google Adwords. Over the last 10 years Maratopia have made huge contributions to our business objectives, helping us deliver year on year growth. We’ve worked together on many exciting and complex projects that have all been delivered on time, within budget and to specification. The flexible, knowledgeable, and friendly team where a pleasure to work with.“
– Jonathan Coombs
Keyword research FAQs
Why is keyword research important for my business?
Keyword research is an essential part of any SEO strategy, and it will help you, as a business owner, understand consumer behaviour, discover new opportunities for marketing, and optimise your content for search engines.
Climbing to the top of the search rankings will help you gain more organic traffic from customers and clients who are looking for services like yours.
How often should keyword research be conducted?
SEO is a constantly changing game, and this means that you should regularly conduct keyword research to keep up with changes in search trends, behaviour, and your competition.
Ideally you should conduct new research every few months, but especially whenever there is a significant change or development in your industry.
Can keyword research be used for paid advertising campaigns?
A keyword strategy isn’t just important for an SEO campaign, it’s also essential for paid advertising campaigns.
Keyword research will help you to identify search terms that are not only relevant but also have a good cost-per-click rate, and allow you to maximise your return on investment.
What is the difference between short-tail and long-tail keywords?
The difference between short-tail and long-tail keywords lies in their specificity and keyword difficulty. Short-tail keywords generic, one or two word terms, that have a high search volume but also a high keyword difficulty – this makes them harder to rank for.
Long-tail keywords, on the other hand, are more specific phrases, and while they tend to have a lower search volume, they also have a lower difficulty and higher conversion rate.
This makes them not only easier to rank for, but also more valuable keywords in terms of targeting customers who are interested in your products.
How does keyword intent affect my content strategy?
Understanding keyword search intent will help you to create content that meets the needs of your target audience.
This will allow you to implement the right keywords into your content to ensure you’re not only attracting the right audience, but providing them with useful information.