International SEO Services

High-performing SEO that spells success in any language

The ubiquity of the internet and widespread availability of personal devices means doing business across borders is within reach for all sizes and types of firms.

Target international visitors and boost your organic visibility with the help of our international SEO services.

Free SEO Audit

SEO Guides

What Do International SEO Strategies Involve?

Maybe expanding into new territories across the world is part of your strategic masterplan. Or, perhaps your website has unexpectedly attracted promising leads from abroad?

Either way, our international SEO service applies and adapts our expertise so you can capitalise on every opportunity brought by broadening your business horizons.

Some of the same SEO principles apply in every market. So, if you’re branching out to target customers in a different country and language, our SEO experts will help you:

Apply country targeting via an international-friendly URL structure.
Build a country-specific outreach strategy.
Introduce local citation building.
Use language targeting and tags to target the appropriate market (country) and language.
Produce and maintain quality content in the relevant language.

These high-level practices are merely the tip of the international SEO iceberg – but we’ve got the experience to dive deep and to deliver the various components that support them.

Our comprehensive international SEO service will:

Image showing international SEO agency planning for global search engines

Establish what the dominant search engines are in your target territory

While Google is the main game in town in many nations, it’s important to be aware of other search engines. When necessary, we’ll adapt our best practice SEO for players like Baidu and Yandex if required so you rank in those search results as well.

Ensuring that you’re reaching the right platform in your search marketing should be the first step in any international SEO strategy.

Perform an international SEO audit

An international SEO audit will give us an insight into how your website is currently performing in key markets. We will then perform competitor analysis to discover what your opponents are doing right and getting wrong.

Acting on this knowledge will help us establishing which steps we need to take to elevate your search visibility and rankings across different global markets and search engines

Conduct keyword research for international markets

As part of site audits, our SEO team will conduct keyword research specific to your chosen target market.

We’ll analyse the high-intent, traffic-driving and SERP-satisfying topics, phrases and words for specific international audiences.

We’ll then map and optimise content so that it’s aligned with optimal user journeys aimed at conversions across international markets.

Create bespoke content

Our international SEO experts work closely with our content team to create copy that’s appropriate for the user’s culture and language based on market research.

This means avoiding any automated translation services and using native language content creators and copywriters who understand all the nuances of the culture.

International Blogger Outreach

Link building helps to improve your domain authority, and with international SEO, we’ll target your blogger outreach strategy to local cultures.

As part of our SEO services, we use blogger outreach and local links to boost the SEO performance of your website by disseminating quality content on high-traffic, high-quality partner sites in each market.

Data analysis, monitoring and reporting

To understand how effective the content of your website pages and specific international seo strategy is, we’ll monitor your website.

Our data analysis, monitoring, and reporting synthesise and synchronise all of the above strands into an integrated strategy.

What languages can you provide international SEO services in?

Get a quality international SEO strategy

Our well-honed SEO process can be applied to any language, and we have in-house content capability in:

Italian
Albanian
Greek
French
Spanish
German
Portuguese
Russian
Polish

We also provide in-house native translation spanning several global markets, including: French (FR), German (DE, AU), Spanish (MX, ES, CR), Portuguese (PT, BR), Greek (GR, CY), Albanian (AL) and Italian (IT).

But if you’re targeting language markets outside those mentioned, please let us know and we’ll do our utmost to assist.

Our International SEO Experts are Trusted By

International SEO for Oleeo

Oleeo employed our international content and outreach services to develop content aimed at the global market, fostering the generation of backlinks from a broader array of sources.

Tailoring SEO strategy to the US market

Oleeo identified that they wanted to push the US side of their business, therefore we put together a strategy that used US based keyword research, along with a host of behind the scene technicals targeted at International SEO, to align with their business objectives and preferred target audience.

Optimising content for US audiences

Part of the work we did with Oleeo was to optimise the existing content on their pages to include the US based keyword research as well as adjusting the copy to reflect US audiences.

International backlinks

Another area that we helped Oleeo with was international blogger outreach. This entailed producing high-quality content containing links to the Oleeo website, which was subsequently placed on international based blogs.

International SEO for Manchester Airport Group

Manchester Airport Group and their Looking4Parking and Sky Park Secure, worked with us on an international backlink campaign to improve global backlink profile, as well as pushing relevant keywords to top positions.

Pushed keywords globally

We worked with Manchester Airport Group to help them rank for very competitive airport parking related keywords globally and succeeded in getting the top three positions in numerous countries across several continents.This included creating an optimised Google business Profiles for each airport.

Advised on SEO site development

We provided them with expert advice for each of their airport sites to ensure that they had the potential to maximise their SEO efforts in meaningful ways.

Implemented international link building strategy

We developed an international link building strategy that involved sourcing sites that were relevant to the countries that they wanted to push, including Australia, Germany, Italy and Spain. These sites also needed to have the right topical trust flow and be written in the required language.

International SEO for Property Lisbon

Property Lisbon have utilised our international content and outreach services to create content that would target an international market and generate backlinks from wider sources.

SEO direction for International markets

One of the best ways to target the international markets is to understand our clients’ competitors. Therefore decompiling competitor strategies, and understanding what Google has rewarded and why, is crucial to developing SMART and agile strategies in International markets where global competitors have larger resources.

In many ways the methodologies are similar to our home SEO strategies, but there are nonetheless important nuances, technical issues, and often larger competitors to beat.

Keyword research for the US, Chinese, Hong Kong and Arabian markets

For Property Lisbon, we conducted our keyword research based on the US and other counties with wealthy migrants and investors to reflect the client’s business and personal goals and target demographic.

Creation of international content

The content created for the Property Lisbon is aimed at US readers (for USA or for other countries using American English), using US English and the inclusion of keywords that are performing well in the US and the other targeted markets.

Provided international blogger outreach

Previously we have worked to enhance the backlink profile of Property Lisbon through international blogger outreach. This involved the creation of quality content that included links to the Property Lisbon website that were then placed on to blogs based in various locations.

International SEO Agency FAQs

What is the difference between local SEO and international SEO?

International, or global SEO, services consist of adapting your SEO strategy to increase brand awareness in a larger market. It often involves catering your keyword research to key markets, creating international pages, and adapting your content to multiple languages, often having multiple site versions or instances.

In comparison local SEO, targets a smaller market, and often includes local content specific to one area. However, local SEO also ensures that technical SEO aspects, such as your Google My Business details are accurate so your customers can find you. Indeed some International SEO is multi local as well as international, for example airports or hotel chains.

Why is international SEO important?

In general, search marketing helps you climb the search rankings and draw in converting customers to your business.

However, if you want to target other countries as well as your local audience, then it’s essential that you adapt your website’s content, relevant keywords, and even link building strategies, to country specific platforms and a broader target audience.

Working with international SEO agencies with these specialisms can ensure that you’re setting yourself on the path to success.

How do I target international SEO?

In order to target for international SEO, there are several essential steps that you need to take.

Decide on the different languages and different countries that you want to focus on, prioritise them ( you can rarely attack all at once), and then perform location specific keyword and market research to ensure that your efforts are going into the right strategy. You should select and develop your keywords for local markets and a specific language.

This will inform the international content that you create for a specific market or language. It’s important to research carefully to ensure that you’re aware of cultural differences and linguistic nuances.

Understand who your competitors are in each market (they will be different). Remember, it’s not always who you expect; if they are above you on Google for a keyword then they’re a competitor. You should also look out for anyone punching above their weight, if they’re above you, then they can be the model to adopt and adapt.

You should also refine your technical SEO. This includes making global, search engine oriented URL structure, adaptation to s html attribute where necessary, checking your content for broken links.

We know that the resources required to target new markets can seem complex and daunting, so contact our international SEO agency and we can set your SEO strategy on the right path and get you ranked highly.