Orchard Dental Practice – Design & Development

Website Design

Increase in Goal Conversation rate

Increase in Goal Completion

01.

SEO Friendly Web Design Brief

Orchard Dental provide outstanding care to both private and NHS patients in Wirral. However, their outdated website didn’t reflect their professional services and was hard for clients to navigate. These navigational issues caused their conversion rate to suffer, as potential clients were unable to locate the information that they needed. Orchard Dental approached us in need of a website redesign that prioritised user experience.

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Industry -
Dentists

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Location -
Wirral, Merseyside

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Services Delivered -
Design & Development

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Platform -
wordpress

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Visit -
www.orcharddentalpractice.co.uk

02.

Our Web Design Approach

When redesigning their website, we simplified their menu system in order to make navigation much easier for their current and potential clients. We also created a new and improved homepage that placed important information such as opening hours, emergency number, and booking close to the fold so that clients wouldn’t have to waste time hunting out what they needed. In order to give their layout a clean and crisp look, we utilised white space to ensure that clients were not overwhelmed with messy organisation. While their existing content was informative, it wasn’t SEO friendly, so during migration with combined shorter pages to enrich the content.

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Website redesign to prioritise client navigation and simplified menu structure

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Place vital information close to the fold

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Sought to improve SEO by merging content during migration for longer more informative pages

03.

PPC and SEO Results

As well as driving an increase in sales from paid search, we boosted the clients organic traffic to drive their ecommerce sales.

Increase in Goal Conversation rate

Increase in Goal Completion

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The proof is in the pudding

Our Work

From dentists to door suppliers, vets to visual content agencies, and educators to e-commerce, at Maratopia we’ve already helped brands big and small meet their business goals.

Check out the case studies below to see how we’ve built websites, optimised content, and managed SEO strategies for a wide range of industry innovators and historic institutions. Like what you see? Get in touch with us today to find out how we can help you.

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