Imire – PPC, SEO & Content Marketing

Boosting traffic, driving conversions – 241.86% increase in organic goal conversion rate

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Increase in Organic Search

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Increase in Organic Goal Conversion Rate

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Organic goal completions rate

01.

Search Marketing Brief

Imire run volunteer programs on their conservation site in Zimbabwe, and wanted to increase traffic to their site to attract volunteers seeking experiences in Africa.

Industry -
Tourism

Location -
Zimbabwe

Services Delivered -
Content Marketing | PPC | SEO

Platform -
wordpress

02.

Our PPC, SEO and Content Approach

We identified the terms that Imire’s audience were searching for in order to match them to high-intent clients, and we targeted campaigns towards these users in order to encourage conversions.
Link building, including outreach
Paid search campaigns
Optimising on site content

03.

The Results

We increased their traffic through content optimisation, priming their onsite user experience and also increased their conversions.

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Increase in organic search

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Organic Goal Completions Rate

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Increase in organic goal conversion rate

Let’s Get Started!

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The proof is in the pudding

Our Work

From dentists to door suppliers, vets to visual content agencies, and educators to e-commerce, at Maratopia we’ve already helped brands big and small meet their business goals.

Check out the case studies below to see how we’ve built websites, optimised content, and managed SEO strategies for a wide range of industry innovators and historic institutions. Like what you see? Get in touch with us today to find out how we can help you.

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