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Increase in Organic Search
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Increase in Organic Goal Conversion Rate
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Organic goal completions rate
01.
Search Marketing Brief
Imire run volunteer programs on their conservation site in Zimbabwe, and wanted to increase traffic to their site to attract volunteers seeking experiences in Africa.
Industry -
Tourism
Location -
Zimbabwe
Services Delivered -
Content Marketing | PPC | SEO
Platform -
wordpress
02.
Our PPC, SEO and Content Approach
We identified the terms that Imire’s audience were searching for in order to match them to high-intent clients, and we targeted campaigns towards these users in order to encourage conversions.
Link building, including outreach
Paid search campaigns
Optimising on site content
03.
The Results
We increased their traffic through content optimisation, priming their onsite user experience and also increased their conversions.
%
Increase in organic search
%
Organic Goal Completions Rate
%
Increase in organic goal conversion rate
Let’s Get Started!
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The proof is in the pudding
Our Work
From dentists to door suppliers, vets to visual content agencies, and educators to e-commerce, at Maratopia we’ve already helped brands big and small meet their business goals.
Check out the case studies below to see how we’ve built websites, optimised content, and managed SEO strategies for a wide range of industry innovators and historic institutions. Like what you see? Get in touch with us today to find out how we can help you.
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