%
Conversion rate up
%
Cost Per Click Reduction
01.
Search Marketing Brief
The university needed a way to drive new students to sign up for their online courses. To achieve this, they needed to target high-intent traffic in a cost-effective way, and see quick wins.
Industry -
Education
Location -
Cambridge
Services Delivered -
PPC
Platform -
wordpress
02.
Our PPC Approach
We built 19 solid targeted PPC campaigns for them using Google Ads for each course to increase exposure and traffic. We also constructed a month-by-month blog plan, with content based on skill set and specific course content to drive traffic to their website organically as well as through paid search.
03.
PPC Campaign Results
Year on year, we’re seeing a 9.4% conversion rate and an increase of Goal conversion by 27.42% compared to the previous six months.
Additionally, users to the website are up by 10% when compared to 2021, and conversion rate is up by 82% on 2021.
%
Increase in new users
%
Conversion rate increase year on year
%
Increase in conversion rate on PPC
%
Increase in goal completions through PPC
Let’s Get Started!
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The proof is in the pudding
Our Work
From dentists to door suppliers, vets to visual content agencies, and educators to e-commerce, at Maratopia we’ve already helped brands big and small meet their business goals.
Check out the case studies below to see how we’ve built websites, optimised content, and managed SEO strategies for a wide range of industry innovators and historic institutions. Like what you see? Get in touch with us today to find out how we can help you.
Direct Building Products
%
increase in revenue from all channels
Imire
%
increase in traffic to the site across channels.
Anglia Ruskin University
%
of all goals completed from PPC
We Buy Any Stairlift
%