The off page SEO strategy that is best for your business depends on a variety of factors, but having some form of off page SEO is vital, and should compliment your on page content to help you climb the search engine results pages. Twiddling, tweaking and tuning your...
Our Search Marketing Blog Blog
10 Signs You Should Switch SEO Agency
SEO agencies are home to skilled digital marketing experts who use innovative organic (non-paid) marketing techniques that are favoured by the search engines, to help businesses rise to the top of the search rankings, so that they’re visible to their target customers....
3 Strategy Tips for a Successful Blogger Outreach Campaign
If you're looking to drive blog traffic and improve your domain authority metrics then a solid blogger outreach strategy should be the next step in your SEO efforts. A successful blogger outreach campaign requires well written content, collaboration with influential...
5 Ways to Grow with International SEO
International SEO optimises every element of your website so that search engines instantly know which countries, languages and customers you’re targeting from a global internet population of 3.3 billion. In order to scale your business sustainably in areas like the...
Why should I care about Atomic Web Design?
Atomic web design compares website components to chemistry building blocks like atoms, molecules and organisms. You should care about it because it's a flexible, bottom-up, design solution that facilitates a fantastically smooth, consistent and natural user experience...
Maratopia Scores Google Exams Success
At Maratopia, we’re always looking for ways to help members of the team expand their skillset and advance their expertise. So we’re delighted to announce that our new apprentices Sean and Amber have embraced our commitment to learning by passing the prestigious Google...
What’s responsive web design and why should you bother with it?
Responsive web design ensures that your website offers an equally excellent user experience to people on any device or browser. It’s worth your while because it satisfies SEO and customer demands so completely that search engines like Google absolutely love it....
10 pros and cons of influencer marketing you need to know
Is working with an influencer a stroke of inspiration that’ll brilliantly boost your brand reach or bandwagonism that’ll ruin your reputation and blow a humongous hole in your budget? Instagram is the don dada of influencer platforms and it’s at the helm of an $8...
Ideal type – how brilliant typography elevates your brand
Typography isn’t exactly the most talked about topic – in fact, unless you work in print, publishing or another text-based profession, it may be entirely unfamiliar. But if you don’t yet know the difference between Times New Roman and Tahoma, or counters from...
Content Marketing Guide 2019
Remember that time in the pub when you said you wanted a free Content Marketing Guide that wasn’t as muddled and mysterious as a Morse Code manual for an origami Austin Allegro? And in the shopping centre, when you whispered a secret desire for content tips that were...