2023 has already proved to be a challenging year across the globe, with the cost of living crisis and inflation impacting companies across all sectors. Most businesses are finding themselves re-evaluating their marketing strategy to balance their cash flow and keep...
SEO stands for Search Engine Optimisation. It ensures that your content, website architecture and UX adhere to best practice for grabbing great rankings in organic search results of sites like Google, making you more visible to customers online and driving traffic to...
Whether you’re running a one person operation or a national corporation, you need to have a fully-functional website that enables you to grow and connect with customers online. But what exactly do we mean by a “fully-functional” website? At a base level it means a...
Picture the scene… You’re a cake fanatic and your fellow pastry pals have been ranting and raving so much about the new muffins taking your town by storm that you’ve begged them for the bakery address. But you’re surprised when you find this supposedly excellent...
When you’re first dipping your toes into the kaleidoscopic waters of website development, information overload can drive you as crazy as cats with cucumbers. On thing’s for sure though – choose the right CMS (Content Management System) and you’ve got a firm foundation...
Have you ever been super-excited about visiting a new store, only to get so frustrated by its labyrinthine floor plan that you flee the scene via the nearest exit – instead of leaving with those snazzy Scandinavian toe socks your tootsies have been yearning for? When...
Web designers are skilled professionals with the technical and creative prowess to build websites which function fantastically and secure prominent search engine positions. And with a whopping 87% of consumers starting their product searches on digital channels,...
Have you shelled out a small fortune on SEO only to discover after a few months that your Google rankings are rising slower than a snail on a soapy windowpane? Did you expect them to shoot skyward faster than Harry and Meghan’s goodbye flight to Canada? Whether you’ve...
A technical SEO audit is a website inspection process that analyses search engine ranking factors like keyword relevance, internal link structure and content quality, then identifies improvements that secure a higher ranking when a site is crawled and indexed by...
What are brand archetypes? Brand archetypes are universally recognised personas which a company can align its brand personality with – in order to connect with customers on a more human and relatable level. Used appropriately, brand archetypes are recognisable to...