For any business website, link building is at the very heart of a successful SEO strategy, and is essential to creating a successful online presence. As search engines like Google use high quality backlinks as one of their biggest ranking factors, ensuring that your...
What is PPC? In the world of digital marketing, PPC (Pay Per Click) involves placing adverts within the first page of search engine results to increase the click rate onto your website. Did you know that the top 96% of traffic clicks on Google are concentrated on the...
The first blog was created in 1994 by Justin Hall as a platform for publishing his writing. Since then, blogging has grown exponentially as a way of sharing information with the world. It’s also widely used in digital marketing as a way of boosting exposure to branded...
Increasing your conversion rate is one of the most important things you can do as a business; conversion is the process of converting visitors to your website into customers. Conversions aren’t just when your customers buy a product from you either. Your conversion...
April Fools’ Day is an annual celebration of all things comedic. And like any annual occasion that comes but once a year, it’s a great opportunity for brands to have fun with their audiences. Not to mention, it’s a prime time for viral marketing stunts, and brands...
Unless you’ve been living under a rock, you’ve probably heard of International Women’s Day. It’s a global day of celebration, commemorating the historical and cultural accomplishments of women all over the world and bringing attention to issues surrounding inequality...
Every year there are a whole host of events that brands can, and usually do, make the most of. However, there are still plenty of business out there that let these annual days pass them by. There are plenty of dates in the calendar year that present prime marketing...
While 2021 might not have been the 21st century’s finest year (though a considerable improvement on the low bar that was 2020), it was certainly part of a golden age in digital marketing as the incline of ecommerce showed no signs of slowly. And to capitalise, some of...
The last two years have taught us the hard way that no one can predict the future. But consumer trends can give us an educated guess as to the next direction of the market, and help build your strategy for the year ahead. Existing patterns can teach us a lot about the...
Optimising your site for search engines isn’t a sprint, it’s a marathon. And along the way, you’ll inevitably encounter new challenges as your strategy grows.For instance, over time you might find that your site rankings have stagnated – or worse, dropped. Or perhaps...