2023 has already proved to be a challenging year across the globe, with the cost of living crisis and inflation impacting companies across all sectors. Most businesses are finding themselves re-evaluating their marketing strategy to balance their cash flow and keep...
Working within the search sphere for the best part of a decade has exposed me to various iterations of Google’s Search Results Pages (SERPs) – after all, it’s forever testing new ways to improve the experience of its users. In part, I’m willing to accept that a lot of...
Crap killer clowns, humdrum Harley Quinns and boring, boring, boring black swans – every Halloween party is brimming with endless variations of the same duff, dodgy, dull as dishwater costumes. And every one of them is about as scary as a flannel. But, as any fans of...
In the last 18 months, mobile and tablet traffic has been rising – increasing from half to just over two thirds of overall traffic. With 40 per cent of this mobile traffic coming from Android devices, it’s more important than ever to make sure this traffic is being...
Remember Nostradamus, that mad ancient prophet everyone was discussing on the eve of the millennium? In his ragged, ominous texts he made wild predictions – so many, in fact, that you could attribute them to any future event. It was his ramblings that sparked...
If you're at all familiar with our blog then you may well have come across our post on The Google Analytics Academy. Well ladies and gent's we have been at the Academy again, this time working through the Google Analytics Platform Principles course. We've committed...
Whether you are selling a product or providing a service, one fact remains the same, you need an audience of engaged customers in order to be successful and turn a profit. However, the majority of those customers need wooing, engaging, and attending to before they...