For any business website, link building is at the very heart of a successful SEO strategy, and is essential to creating a successful online presence. As search engines like Google use high quality backlinks as one of their biggest ranking factors, ensuring that your...
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How to Optimise Your Shopify Site for SEO
What is Shopify SEO? Shopify powers over a million ecommerce businesses all over the world, and its ease of use means that anyone, anywhere can start their own store to market and sell their products. But with so many businesses out there, getting yours to stand out...
5 Reasons Your Business Needs to Optimise for Voice Search
Voice recognition technology is one of the fastest-growing branches of tech today. And since the introduction of Apple’s virtual assistant Siri in 2011, voice searches have become a part of everyday online life. The market is now full of virtual assistants and voice...
5 Reasons PPC Should Be Part of Your SEO Strategy
At Maratopia Digital Marketing, we’re forever proclaiming the benefits of a good SEO campaign and why you can’t do without it. But SEO cannot sustain your digital marketing alone – there are many other factors that comprise the customer journey. And while it’s an...
5 Mistakes Content Marketers Are Still Making
Content marketing is one of the best ways to bring in new leads. However, it’s a difficult skill to master. You need to be strategic with all forms of content, whether it’s blog posts, email marketing or social media pieces. Good content marketing should provide...
5 Ways to Boost Engagement on Your About Us Page
We know that crafting the perfect ‘About Us’ page for your website can be a challenging task. It’s a crucial tool that sells your company and builds a first impression with your clients. It lets them know who you are, what you do, and most importantly, why they should...
5 Common Website SEO Problems Solved
Have you invested in a lovely new website that looks wonderful? The design’s a delight? It’s easy to use? The copy and content are cracking? And it’s the perfect shop window for your world-beating services and products? Well done you! And despite all this, is it...
Why You Need One Of Our Cracking Content Audits
The weird and wonderful world of digital marketing is just that – it’s a constantly evolving industry that keeps you on your toes, one where things change faster than you can say “SEO". And that’s what makes it so exciting to work in! But unfortunately to an outsider,...
Why An SEO Audit Is A Stickable NY Resolution
Christmas kettlebell used as a paperweight? Check. Lycra leotard rolled in a ball as a makeshift dog-chew? Check. Frozen diet meals relegated to the bottom of the freezer with JustEat on speed dial? Check. Yup, our New Year’s resolutions lasted as long as an ice lolly...
5 Ways to Go Mobile With Your Website
These days, pretty much everybody has some kind of device with them, whether that’s a phone or a tablet, at all times. Even in the house, these devices follow us from room to room, and answer every possible query that pops into our heads at little more than the touch...