Whether you're a small business, or a well established corporate chain, remarketing campaigns can benefit every business model from the ground up. Your remarketing efforts can greatly impact your customer reach positively, and help to target potential customers who...
What is PPC? In the world of digital marketing, PPC (Pay Per Click) involves placing adverts within the first page of search engine results to increase the click rate onto your website. Did you know that the top 96% of traffic clicks on Google are concentrated on the...
It’s the most wonderful time of the year, as we indulge in mince pies and festive cheer, sipping mulled wine as we wander around Christmas markets. The yuletide spirit permeates everything from our Spotify suggestions to our office chatter. We’ve grown accustomed to...
At Maratopia Digital Marketing, we’re forever proclaiming the benefits of a good SEO campaign and why you can’t do without it. But SEO cannot sustain your digital marketing alone – there are many other factors that comprise the customer journey. And while it’s an...
At Maratopia, we’re always looking for ways to help members of the team expand their skillset and advance their expertise. So we’re delighted to announce that our new apprentices Sean and Amber have embraced our commitment to learning by passing the prestigious Google...
With so many people dispensing digital advice, sometimes you can’t tell your algorithms from your elbow. But Maratopia’s new digital marketing guide solves that problem – by clearly and simply explaining the terms, tactics and strategies that boost your business....
Christmas is all about feelings — whether it makes you melancholy, ecstatic or exasperated. And marketers are magnificently manipulative when it comes to tugging our tinsel-covered heartstrings. But what is it about a good Yuletide ad that even makes Crimbo cynics...
Being a local business owner requires premier league plate-spinning skills. Sourcing suppliers, dealing with deliveries, soothing staff and caring for customers probably feels like feeding the five thousand on a daily basis. But if you don’t spare your energy for...
I’m going to be open from the off and admit this isn’t going to be the shortest answer, so get yourself a brew and settle down for a bit of a read … Before I begin answering the title question, there are a few things worth covering first for those of you reading this...
Working within the search sphere for the best part of a decade has exposed me to various iterations of Google’s Search Results Pages (SERPs) – after all, it’s forever testing new ways to improve the experience of its users. In part, I’m willing to accept that a lot of...