The popularity of remote working has grown massively over the last few years, with the Covid-19 pandemic playing a huge part in encouraging us to turn our dining tables into makeshift office space. However, in the years since we have been coaxed back into a normal...
What are brand archetypes? Brand archetypes are universally recognised personas which a company can align its brand personality with – in order to connect with customers on a more human and relatable level. Used appropriately, brand archetypes are recognisable to...
At Maratopia, we’re always looking for ways to help members of the team expand their skillset and advance their expertise. So we’re delighted to announce that our new apprentices Sean and Amber have embraced our commitment to learning by passing the prestigious Google...
Remember that time in the pub when you said you wanted a free Content Marketing Guide that wasn’t as muddled and mysterious as a Morse Code manual for an origami Austin Allegro? And in the shopping centre, when you whispered a secret desire for content tips that were...
A strong culture is the backbone of any business that wants to survive and thrive. However, instead of being prized as the lifeblood of success, it’s often either dismissed as a nebulous concept that doesn’t affect the bottom line, or simply regarded as an...
If data protection doesn’t float your personal or professional boat, May 25th, 2018 probably passed unnoticed. But if you’re concerned with compliance, you’ll probably remember it as the date when GDPR (General Data Protection Regulation) aligned and updated data...
I’m sure by now you’re acutely aware that GDPR’s on its way — but how well developed is your plan for ensuring your business is compliant? If you don’t have a plan yet don’t panic — you’re certainly not alone. But dedicate the next few minutes of your life to this...
Under the EU General Data Protection Regulation (GDPR), your organisation’s legal data protection responsibilities are about to change significantly. The new legislation enforces new rules about the way data is collected, used, stored and shared, and it applies to...
Project management is all about great communication, organisation and understanding just what it takes to keep multiple stakeholders happy. At one time or another we’ve all fallen victim to the brunt of projects that don’t run smoothly, the missed deadlines and their...