In the vast landscape of search engine optimisation (SEO), the importance of internal linking is often overlooked in favour of external links. However, internal links are the backbone of the architecture of your website, and a strong internal linking structure plays a...
Launching a new website is an exciting and sometimes stressful experience for many businesses. An online presence is essential for drawing in your consumers and having an outage can cost you money. Amazon learnt this the hard way in 2018 during their much anticipated...
These days, everyone is talking about ecommerce. And rightly so! Never before has it been so prevalent. As we usher in this new golden age, businesses want in on the action. But with so much conflicting information out there, where do you start? Right here, with our...
Whether you’re running a one person operation or a national corporation, you need to have a fully-functional website that enables you to grow and connect with customers online. But what exactly do we mean by a “fully-functional” website? At a base level it means a...
When you’re first dipping your toes into the kaleidoscopic waters of website development, information overload can drive you as crazy as cats with cucumbers. On thing’s for sure though – choose the right CMS (Content Management System) and you’ve got a firm foundation...
Web designers are skilled professionals with the technical and creative prowess to build websites which function fantastically and secure prominent search engine positions. And with a whopping 87% of consumers starting their product searches on digital channels,...
If you want to stand out in your industry, you need a strong, authentic brand that’s recognisable to customers. The most effective way to achieve this is through differentiation – either by providing a unique product or service, or marketing something similar to...