Want to learn more about your PPC campaigns? Contact our London PPC agency today to gain valuable insights into relevant keywords, competitors, current results, and so much more!
Google displays your adverts based on the keywords that people type in, we work with you to craft the adverts, understand your products and services and identify the best keywords. Each advert is a live auction, in short the top position goes to the highest bidder until their budget runs out, more popular keywords tend to cost more, lesser used keywords cost less. We manage this strategy and bid process for you.
How much to Spend on Adverts?
If you have a limited budget, we can craft a campaign to get the most out of your budget and estimate the amount of traffic that you’ll get using our experience and Google’s own tools.
If you’re not sure what to spend, we can give you a series of estimates at different budget levels so that you know what to expect.
Your Google Account Manager will be Adwords and Analytics certified by Google. They will create the adverts, manage the campaign, select, monitor and test the keywords and advert copy and also advise you, meet with you and report to you.
Starts from £400 for an Advertising spend of up to £2,000
For larger budgets a rule of thumb is 20% of Advertising Spend On Google, for Advertising budgets over £4,000 this decreases, contact us for a personalised quote.
How Quick will I get Traffic from Google Adwords?
Pretty much straight away, however as we continually optimise your campaign, you budget will be steered towards the most successful advert variants and the best performing keywords, we also weed out the non performers and watch out for new trends so we’re always refining and improving the campaign.
– 25 March 2024
“We partnered with Maratopia for a range of digital services, including website design and maintenance, SEO and Google Adwords. Over the last 10 years Maratopia have made huge contributions to our business objectives, helping us deliver year on year growth. We’ve worked together on many exciting and complex projects that have all been delivered on time, within budget and to specification. The flexible, knowledgeable, and friendly team where a pleasure to work with.“
PPC (Pay-Per-Click) is just about as good as it gets.
PPC ads pop up instantly in front of customers’ eyes right at the top of search results pages, in direct response to them searching for the exact things you’re selling.
Make sure that your advertising copy is packed with on-point, persuasive writing and it’ll be the first one that the customer clicks, leading them straight to landing pages and your superb products and services.
Online Advertising Putting Products & Services in Front of New Customers
PPC is the perfect way to boost your sales quickly and give new products and services a push when they first launch.
You can also use PPC on social media too in order to drive valuable conversations with customers on multiple platforms and convince them to get on board with your brand. Plus, it complements your SEO efforts perfectly!
Google Ads Targets Google Searches into Paying Customers
Google Adwords are a much more targeted and sophisticated way of connecting with customers at the exact moment when they’re primed for a purchase than investing in TV and radio ads or billboards.
This is because, with Google ads, you already know that your potential customer is in the mood to buy, rather than crossing your fingers that they’re receptive when they happen to meet your online advertising randomly through mainstream marketing.
Master the Art of Lead Generation with Dedicated PPC Management from Our Certified Google Ads Agency
A thorough Google ads campaign will encourage new consumers to carry out an event, such as filling out a form or engaging in sign ups, in order to generate qualified leads for your business.
Our dedicated marketing agency will then analyse your business data and results to provide you with detailed reporting so you can make better ad spend decisions.
Sounds good?
Find out more about our PPC Agency London and how it can help your business growth further down the page.
But if you’re ready to work with our digital marketing agency right now, go ahead and book a free PPC audit!
Oakwood Doors & Spray Finishes
“Maratopia have supplied my online door website with PPC and shopping feed services for a number of years now, others have been cheaper, but never as good. Friendly and helpful staff.“
– Mandie, Business Owner
Accor Group (Hotels / Hospitality)
“ they set up PPC activity at selected Novotel and Ibis hotels in the UK. Never having engaged in this type of activity before, we didn’t know how it would work or the results we could expect, so we relied on their expertise in the area. [Our Internet Consultant] set up some very targeted campaigns with specific keywords and really refined our messages to maximise click-thrus to our website. They were extremely helpful and ensured the campaign maintained momentum and gave us good results“
When you want a PPC management agency that understands what you’re all about quickly and can design paid ad campaigns and strategies that grab great results fast, you need experts like Maratopia.
Our wide range of specialist PPC services, including PPC advertising, shopping ads, Youtube advertising and other video ads, and bid management means that we can provide you with a great range of niche options that you can pick and choose as individual components or adopt as a holistic PPC package that’s customised for your business.
Discover more about our ads agency specialisms below
PPC MANAGEMENT AND CAMPAIGN PLANNING
Serious London PPC management doesn’t take a scattergun approach, which is why we’ll carefully plan your strategy from the start by listening closely to your requirements and goals, then planning, deploying and managing your online advertising campaigns so that they reach your target audience and deliver great results.
We’ll report back to you as regularly as you request and ensure that feedback is always presented in a straightforward and digestible manner, with KPIs highlighted totally transparently.
ON-POINT DISPLAY AD DESIGN
Words come first in the world of pay-per-click, but when it comes to display ads, their power is diminished if they’re not complemented by beautiful visual design and intuitive, intelligent and interactive ad formats that are fun and work fantastically well.
You’re literally catching a potential customer’s eye with a paid ad, so our in-house design team will make sure that yours is the one that pleases their peepers the most and makes clicking as irresistible as a freshly baked flapjack is to a snack fanatic.
AD COPY BY REAL WRITERS
You probably wouldn’t ask a plumber to perform brain surgery and chances are a brain surgeon would make a right royal mess of unblocking your toilet.
So it’s pretty mind-boggling that some digital agencies don’t use their in-house copywriters to write their Pay-Per-Click ads and instead use staff who don’t have a way with words (at least on a pro level) or worse, subcontract their writing to low-quality content farms.
You’ll be glad to know that we don’t do that at Maratopia – your paid ads will be written by our in-house copywriters who have years of experience studying what makes customers tick and crafting concise copy that makes them click.
ONGOING CAMPAIGN OPTIMISATION
Solid foundations of digital marketing don’t change from day today but nevertheless it is a fast-paced world where algorithms can change quickly, and customer habits and behaviours shift.
All of which means that a good PPC agency remains alert and agile, constantly monitoring your remarketing ad and social campaigns, providing you with detailed reporting, and be ready to make tweaks and optimisations whenever necessary because what’s performing well one day or week might be old hat the next.
From targeting customers that have previously visited your site, to ensuring that we target the most effective channels, we’ll continually monitor your PPC advertising to get the best results for your business.
PLAIN ENGLISH AUDIT
Ad formats have limited character counts so there’s no room to waffle. And if you use up your space with jargon, customers won’t have a scooby doo what you’re on about – which is why we write Plain English ads that connect with customers in a short but sweet way.
When you want concise copy that would (probably) make Hemingway himself stroke his beard appreciatively, make it Maratopia.
LANDING PAGE OPTIMISATION
As we’ve said, when a potential customer clicks on your pristine paid ad and the landing page that it takes them to looks totally irrelevant or it takes an absolute age to provide them with pertinent info it makes them want to smack you firmly around the chops (figuratively speaking).
We’ll ensure that your landing pages are perfectly aligned with the ads that lead to them so that everything is smooth and seamless and buying from you is easy.
SMOOTH INTEGRATION WITH OTHER CHANNELS
Any London PPC management company worth its salt will ensure that it fits into your complementary digital marketing campaigns smoothly and seamlessly. We’ll make sure that your content, SEO, and PPC are as in tune as a Beach Boys harmony.
There are a few different types of PPC you can use to make your London company stand out from the crowd and start generating profits from your online presence.
Whether you’re a plumber in Peckham, a fashion brand in Fulham or a craft beer bar in Chelsea, the following PPC services can benefit your bottom line:
PAID SEARCH
Climbing up those search engine rankings through good, solid SEO techniques is always a fantastic foundation for establishing an online presence that lasts, but it takes time – especially if you’re starting from scratch, it can take a good few months to make an impression in a competitive marketplace, and around a year to really make your mark consistently.
However, throw some strategically developed and data-driven paid search campaigns in the mix and you’ll make an instant positive impression by popping up in front of customers’ peepers when they need you most.
Other search platforms are available (and we can write ads for them too!) but Google dominates at the moment and there’s a good chance it’s the best choice for your foray into the world of paid ads.
If you’ve been looking for a Google ads agency in London, we’ll be right up your street because we’re a Google Partner and all of our cracking PPC team are Google Ads certified and can sniff out a smashing paid ad opportunity like basset hounds homing in on a buried stash of lip-smacking sausages.
We’ll work out the most clickable keywords for your ad campaigns and groups and conduct A/B testing right away so that we fast-track the iterative process of finding out which ads hit the nail on the head with customers and make them powerless to resist pushing that button!
Naturally, paid search ads are just one part of the process – you’ll need kick-ass conversion copywriting on the website page customers land on after clicking your ad, in order to welcome them warmly and provide them with the relevant info they need to stay, sign up and buy with minimum hassle.
If your website doesn’t deliver what your ad promises, it’s a problem, but one that our brilliant UX (User Experience) and CRO (Conversion Rate Optimisation) and Content teams can remedy with their razor-sharp skills.
By nature, paid ads cost money, but our paid search agency will always help you make the most of your budget and advise on the best strategy to deliver an ROI that rocks.
GOOGLE ADS AGENCY
Our expert top google ads agency specialises in the creation of Google Ads campaigns that will give you the quick results you need to succeed and reach your business goals.
As Google is the world’s largest search engine and has the monopoly on the market, finding a PPC agency who can help you construct an effective google ads campaign and deliver great campaign results is essential. Google search has the market share when it comes to search platforms, so by making sure that you have top-notch Google search ads campaigns will help you to reach more customers, attract more website traffic, and drive more sales.
Team up with a dedicated PPC management agency to Google Ads campaigns and Google shopping campaigns to maximise the potential of your business, whether you’re an e-commerce brand or a business to business website.
Our in-house marketing team will manage your google ads platform and ensure that you have data driven PPC campaigns that incorporate many factors including keyword research, search queries, and of course your marketing budget.
PAID DISPLAY
While paid search PPC is already pretty clever, you can increase your chances of connecting with customers by not only meeting them at the same moment they’re searching for you, but also connecting at lots of different stages of the buyer journey.
Paid display ads do this by crunching data on their online habits and behaviour in order to connect with them when they’re broadly interested in what you’re selling but before they’ve actually considered buying and also, once they’ve shown interest by visiting your site but, for whatever reason, left without making a purchase.
If you’ve ever been surprised that a hammock, houseplant or harissa paste you’ve recently looked at seems to be following you around online, paid display ads are the reason why and they’ve very effective at drawing back customers to the point of purchase when their busy lives have got in the way of them completing a transaction.
Paid display ads come in a wide range of entertaining and engaging forms such as carousel slideshows and videos, and YouTube ads. When you add them to your paid ad armoury along with paid search, you’ll be close at hand for customers at every stage of the buying journey, subtly guiding them back on track until your till is ringing.
PAID SOCIAL MEDIA
If you know that your potential customers like to hang out on a particular social media platform, it makes sense that you meet them there. But building up engagement on social organically can be very tricky and time-consuming unless you’re committed to spending cash on high-quality, evergreen organic social content and in any event, social platforms like to keep their members right there onsite, so they often set their algorithms so that any content linking elsewhere is demoted on feeds.
However, social media on platforms like LinkedIn, Facebook and Twitter uses savvy demographic and psychographic information to connect with your customers using quality content that sticks to the conversational conventions of each platform and gets your brand right in front of high intent consumers.
By using social listening tools, our in-house team can work out the type of content that your customers will love and because you’re paying for it to be published, it won’t get drowned out by every other message fired customers’ way.
Add paid social to paid display and paid search and you’ll soon be a triple threat to all of your competitors. Working with expert PPC agencies can help you to add PPC to a robust digital marketing strategy including SEO, website design & development and content, and the sky’s the limit!
Interested in PPC marketing but still got a few burning questions? You’ll find answers to some of our most common FAQs below, but if you can’t see your particular query, contact our London PPC team and we’ll get back to you in a click!
Do I need PPC?
If you want conversions like sales fast and need to rapidly establish a digital presence in your niche, the answer is definitely yes!
Who will see my PPC ads?
The short answer is ‘the people who actually want your products’. And that’s the beauty of paid ads in comparison to traditional advertising: you have evidence that your customers are looking for you already and you’re not wasting their time.
What’s a PPC Audit?
A PPC audit involves picking through your current PPC campaigns to assess how effective they are and identifying strengths, weaknesses and areas for improvement.
Managing PPC campaigns can be time consuming, so working with a leading ppc agency can help you see success for your brand.
What types of PPC are there?
As mentioned, there are several different types, including paid search, display ads, paid social and remarketing.
What makes good advertising in PPC?
The ultimate test of a PPC ad is how effective it is in persuading people to click through to your site. Successful PPC campaigns require cracking copy and on-point design – easier said than done, but we’ve got the skills to pay the bills!
We understand that you may have had a bad experience with a previous PPC agency, but that doesn’t mean you should give up on PPC. Want to learn more about what our PPC agency London can do for your business? Contact us today.
Will Google Shopping Ads benefit me?
This depends on the nature of your business. Google shopping ads are the perfect solution for e-commerce businesses. So, if this is you, make sure you ask our ads agency about Google shopping!
