PPC Agency in Leeds

PPC (pay-per-click) marketing is one of the most effective digital advertising methods out there. It’s one of the fastest yielding and most cost-effective too – you only pay when someone clicks on your ad.

It can be used alongside an SEO campaign to maximise your reach, but the key difference is that whilst SEO may take time to produce results, PPC can deliver measurable success in a much shorter space of time.

We work continuously to monitor and optimise your PPC campaign to ensure it receives the most effective exposure possible.

The great thing about PPC that makes it stand out from other forms of digital marketing is that it can be targeted specifically to customers seeking products like yours.

For instance, a PPC ad that appears for the phrase ‘bakery in Leeds’ will appear only for customers searching that term, meaning that those who come into contact with your ad are ‘high intent’: they’re likely to buy because they’re searching for a certain service in a specific location.

PPC also allows you to maintain contact with customers who may have visited your site but not followed through with a purchase. This is called remarketing – find out more about this clever method a little further down the page!

There are many different types of PPC marketing, but this is a quick overview of the main categories:

• Search – this is the most common form of PPC. These types of ads appear at the top of search engine results pages when users search for certain keywords or phrases. We’ll conduct thorough research to help you decide which keywords/key phrases are most effective to target and build campaigns for them.
• Display – this is when your adverts appear on related or partner sites. Again, you’ll have come into contact with these types of adverts before. These ads tend to use a combination of text and images, making them in some ways less limiting than search ads.
• Social media – this is a fast-growing form of advertising that does what it says on the tin. These ads appear in users’ social media feeds.
• Remarketing – the advertising equivalent of saying “We must stop meeting like this!” If a user spends time on your site but doesn’t make a purchase, the products they were interested in can be advertised to them again – remarketed – on subsequent sites they visit. Ever seen a pair of trainers you were tempted to buy follow you around the internet? This is remarketing.

Naturally, this depends on the type of ad – for search ads you need well written copy with attention- grabbing headlines, the sort our content pros specialise in!

Other types of ads require eye-catching visuals that will capture users’ attention – you can count on our in-house designers for that.

And sometimes ads have a brilliant blend of striking visuals and eye-popping copy. We do that too.

Understanding the components of a quality PPC ad maximises its effectiveness and enables us to build the campaign that works for your business.

In a word: yes!

Large Leeds companies can find success with PPC marketing, but it can be just as effective for small businesses – more so than traditional advertising methods, in many cases. Unlike IRL (In Real Life) marketing techniques like flyers and billboards, PPC advertising is targeted to customers with a specific interest relevant to you, and its results can be measured so that you know exactly what it is that brings users to your site! In this way, you’re working with market reality rather than market research, which is hugely powerful for your Leeds business if harnessed the right way.